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TRUST–without it, leaders lose teams.  Without it, organizations lose productivity, relationships, reputation, customer loyalty, revenue…it’s a key attribute!

 David Horsager, author of “The Trust Edge…”has found that leaders and organizations that were highly trusted were able to maintain customers, charge higher prices, show substantial growth and still be competitive.

 Trust doesn’t happen overnight.  Harvey Mackey compares trust to a forest—long time growing, but burned to the ground with a little carelessness. 

 Mr. Horsager has identified eight “C’s” of trust successful leaders or organizations possess.  Clarity, compassion, character, competency, commitment, connection, contribution and consistency.  A successful business must continue to develop and cultivate trust and personal relationships to maintain the unbeatable edge needed in this economic time.

 Harvey Mackey’s takeaway principle is that “doing the right thing is never the wrong thing to do.  One of the keys to developing trust in an organization is creating transparency.  Tell the truth, get real and genuine.  Be open and authentic.  Err on the side of disclosure.  Operate on the premise of “what you see is what you get.”  Don’t have hidden agendas and don’t hide information.


Live long and prosper.

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